The smart marketers are aware of the importance of engagement on Facebook. It keeps your business moving. You might have used several strategies some years ago which gives you gloomy results if used now. In today’s date, those strategies that go against the traditional norms works astonishingly very well. Facebook has come up with many new features, thus helping people with different occupations to understand their specific audiences accurately, target them and engage them with live videos.
Not just a few but there are many creative ways to raise engagement on Facebook. Some of the ways mentioned below take full advantage of the new useful features:

1. Thoroughly understand your Audience

Do you want to focus on a particular group or community? Do you want to reach people who are fitness-oriented? What about those people who are making their career in sports? Don’t make random guesses about your audience choice. Facebook has a feature known as Facebook Insights to find out the who engages with your Page. Precisely, examine the People Engaged tab under People section:


You can also find the demographic information about the people who are highly engaging with your posts. Also, you can see the posts with the highest reach and engagement to further develop more similar kind of posts.


2. Facebook Page Verification

Verifying your Facebook page increases the reliability, thus resulting in higher engagement of people with your page. If your page is verified, it will show at first in the search results.

Verifies pages are of two types:

✔One with a BLUE CHECKMARK: This is for all the Public Figures, brands, or Media related companies

✔One with a GREY CHECKMARK: This is allotted to all the local business and organizations.

To verify your page: Click on Settings→General→Page Verification. You will receive a call with a verification code as shown in the picture:

3. Facebook Live will bring you into the eyes of people: increasing engagement

Facebook Live is a unique feature of Facebook. It brings your audience closer to you and your organization. They love seeing how your environment is, how you function.
For example, an organization is inaugurating a new office and is inviting prominent officers from big industries, then people would love to see how the inauguration is going on. This way, they feel more connected to your brand and company.

One of the best thing about this feature is that the longer you broadcast, the more people you reach. It happens because when your comments, their friends are notified to join the live broadcast.

4. Reuse and Recycle Facebook Live videos

If you made a great live broadcast, don’t just stop there. Make short videos too. Post them every day. Analyze the engagement data to find out which part of the video had the highest engagement. Analyze if that moment in the video can alone be an exclusive video and can bring much engagement. You will find 2-3 amazing bits from one live broadcast.

Also, remember that a video less than 1 minute can also be posted on Instagram.

5. Don’t copy ideas, steal the ideas from the pages you watch.

The best way to enhance your facebook page is to learn from other pages how they do it. Add those pages to Pages You Watch on your Facebook Page section. And then when you click on Insights inside Posts report, you will be able to see the top posts from the pages you watch category.

This gives you great content to apply to your Facebook page to create engagement.

We will be back with more ideas till then keep commenting. Bye-Bye!