Well, if you are a newcomer in the field of professional content marketing, then content writing can be an intimidating job. So, to get your perfectly skilled and master the art of flawless content writing, we have developed a beginner's guide so that you can consummate your writing skills. With full motivation, let's do this!

1. Priority: Proper Research
You cannot start your writing session with a blindfold on your eyes. Whether you're developing a content for your brand or any other business, make sure you understand who are you writing and who their audience is.
Keep these points in mind while researching:
✔If you're writing content for a brand, you should have a thorough knowledge about their products or services. If you are gathering this information from an external source, then make sure that the source is trustworthy. Make a point to mention the reference; where did you find the original piece of content or information.
✔The content should have a clear purpose. Whether it is meant to collect emails sign-ups, drive traffic, brand-awareness, drive sales or anything else.
✔The tone of your content: casual, professional, academic, conversational, humorous. 
✔You should know who are you writing for their age, gender, location etc.
✔The form of your content should be set beforehand.
✔In which platform, the content will be published or shared and when.

2. Use Spell Checker & Grammar tools
A wrong spelling and bad grammar can put not only your content but your whole blog down. So, turn the spell-check on or download a free software: Grammarly that not only rectifies your spelling but also suggests proper grammar to be used. This will help you a lot in developing a professional and precise piece of content as no one likes to read a blog with dozens of spelling and grammatical errors. Moreover, you don't want your name to be published beside that lousy piece of content! Make sure to edit your articles with care.

3. Plan your content beforehand
If you are confused about how to develop your content, plan your content in advance to be on the track. Make a rough sketch of how you want your content to look like so that you don't write too much in one area and go near to blank in another. This way, you're making sure how to complete the critical aspects of your content and how to spread your message through it.

4. Use appropriate keywords
Place appropriate researched keywords in your content and it will automatically increase the reach of your article. When you include significant keywords in your article organically, there is a high chance that the web browsers find your content rapidly when people will search for the same or related topic. Perform a keyword research for your brand- which keywords are more popular, what are people searching for. Push articles based on these keywords, take a back seat and see how well it performs.

5. Use of proper Subheadings
If an article is written in one big post with no sub-headings, people won't care to read the long piece of information. If your article is long, make a point to use sub-headings so as to allow your readers a quick overview of your article. Write attractive or creative subheadings that will capture the reader's' attention and they will further read the full article.

6. Don't hesitate to edit
The final and one of the main tips for developing a good content is to edit your work before publishing it. It would be great if someone would read the article for you, in that way you would be able to recognize the changes more rapidly and efficiently. What is good to hear will captivate the audience in any form automatically. Edit it at the same time when something hits your brain and then re-read it again the next day with a fresh mind. You will naturally find some minor mistakes when reviewed again and again. So, edit before you click publish.

So, before you do content writing for a brand or any client, make a point to follow all the points mentioned in our beginners' guide to online content development.